My mom use to ask me about my work from time to time. It’s quite easy to explain her as a permanent user of Google though she mostly search for films/video. She knows what is S/GERP (search engine/Google ranking page). What is always new to her is the very idea one can influence on SERP. That is exactly what SEO about!Continue reading “What is SEO or why to get your website ranked in Google Top10”
A proper website has tree structure. Any upper node accumulate the weight of sub-nodes.
Blog category combines the weight of posts belong to it. Ecom category combines the weight of items’ pages. Photo gallery combines the weight of photos associated with it. Anyway it should. But very often it would not.Continue reading “Website structure – what one should know to get to the top”
Recently a friend of mine, a seasoned web programmer, shares his criteria to the quality website. Here are they listed.
- speed of loading
- mobile friendliness
- unique metas and H tags for each page
- correct schema data
- favicons for different gadgets
- optimized images
- internal linking
- robots txt + sitemap xml
- google analytics counter (or/and yandex metrika)
- retargeting pixels for FB and VK (VKontakte)
The half of listed points are related to Technical audit, some to SEO optimization (unique metas and H tags, internal linking). I would emphasize SEO-related points make sense only in regard of the target keywords. Thus one should publish a website prior to collecting the target keywords with traffic stats and map them against the website structure.