FAQ on Google website ranking

  1. What exactly should I do to get my website ranked in Google top10?
  2. How much it will cost? What is break-down of SEO cost?
  3. How long it will take to get ranked in Google top10?
  4. Do you guarantee my website will be ranked in Google top10?
  5. My website is made in online website builder (Shopify/Squarespace/Wix etc.). Is it true I cannot get ranked in Google top because of that?
  6. How many keywords should I collect for my website?
  7. What is a snippet?
  8. What is off-site optimization?
  9. Should I publish Google Ads to be ranked in Google top?
  10. What should I do to escape from Google penalty?
  11. Does website speed and mobile friendliness really matter for Google ranking?
  12. Why organic traffic is the best?
  13. Should I have Google Analytics counter on my website to get ranked?

What exactly should I do to get my website ranked in Google top10?

The very 1st thing is to make sure your website is NOT ranked in Google top10 by a specific keyword(s) in a specific region(s) – in case you don’t know which are the keywords the 0th task is emerged called keyword research. The 2nd step is to find out is your website is indexed by Google. If the answer is positive, finally, is to force Google to rank your website using the best practices used by your successful/top 10 ranked competitors – which is 2 tasks actually. Unfortunately the last point would take the most of time & efforts.

How much it will cost? What is break-down of SEO cost?

Mostly it depends on the target keywords/regions. The more traffic bring your keywords (competitiveness) and the wider area you are targeted at the more it will cost. Plus the more time it would take if your website is not yet ranked in Google top100.
Basically SEO consists of 5 types of work:
keyword research,
analysis of ranked competitors,
SEO optimization,
link building,
preparing requirements for copy writers.

How long it will take to get ranked in Google top10?

Again, it depends. The most important point is your domain – its name (which should contain the primary keywords), age & authority (the higher the better, zero is the worst). As for the rest just take a look at google top10 by your primary keyword and locate the lowest ranked competitor. Examine one’s website carefully and try to imagine how long it would take to build a similar site, then multiply by 2,5. As for backlinks it’s recommended to build no more than 50 links per month for a young domain. Tools like SEMRush would give you a slight idea of how many backlinks your competitor built as of now.

Do you promise my website will be ranked in Google top10?

The answer is NEGATIVE. I don’t work for Google. I am not able to take into consideration every one of 500+ its ranking algorithm changes (that is annually). I cannot prohibit your competitors to enhance their websites constantly. So NO, I don’t promise your website will be ranked in Google top10. What I can guarantee is your website ranking improves after all my work is done. Plus your website get considerably better in the eyes if a target visitor. Finally, you will definitely know much more about website ranking if you trust me.

My website is made in online website builder. Is it true I cannot get ranked in Google top because of that?

The answer is simple. Collect websites ranked at google top20 by your primary keyword and check each – is it at Wix or Shopify or whatever. If yes you really do not need to let down your dedicated online website builder. That’s it.

How many keywords should I collect for my website?

Obviously there is a primary keywords and a dozen of secondary ones for a page. As for primary keywords you would know them as a rule. To figure out the 2ndary keywords take a look at the bottom of SERP, at a section called Searches related to entered kwd, see a picture below. Or just click at search string and examine the search tips displayed.

Google search, searches related to section

Have in mind each page should be optimized by only one keyword BUT the usage of related phrases is highly appreciated by Google. Ideally the content of a page would look like a cloud with a primary keyword embraced by 2ndary ones. To find out how many times primary keyword should be repeated (if only it really should), again, examine your competitors.

If you run a web store filled with products, groups and categories, check the traffic if each keyword to map keywords against products, groups and categories correctly. The most traffic (generic) should be mapped to categories, the less (types of products) to groups and specific models’ names to product pages.

What is a snippet?

Snippet is the way of displaying your website (exactly, its specific page) at SERP, see below the one taken from google rank website SERP.

google snippet

Snippet includes URL of page, meta title and a short description extracted by Google from website content or meta description – from the source considered the most relevant. Snippet may also include the fast links leading to the specific section of website, they are marked in blue as any hyperlink. Please note a snippet look will differ at desktop or a smartphone.

To improve the look of your snippet it make sense to limit the length of meta title & description by 65 and 150 characters appropriately. Finally, meta description would motivate a visitor to a definite action if it ends with a call to action, like Don't Delay, Join Today (:

What is off-site optimization?

The authority of a website is based on incoming links to it. The more your website is mentioned on the web the more authority it has. The off-site optimization is building backlinks to your website to increase its authority. Really valuable links are published at related sites and have relevant anchor text (say, your domain name or a target keyword). Accordingly links with the irrelevant anchor text published at irrelevant domains would decrease your website authority. Happily, you can locate them and ask Google to not take it in account using disavow links tool available in Google Search Console. Unfortunately, it is unavailable from the main menu in the left column.

disavow links tool at google search console

Should I publish Google Ads to be ranked in Google top?

Just the opposite! Exactly, these ways of website promotion are independent from each other. For a young site the quickest way to attract visitors is Google Ads, for a seasoned one organic traffic is possible (and preferable!) way of achieving success. You may publish Google Ads related to one group of keywords and enjoy getting ranked in top10 by another group of keywords – why not?! What is make no sense is to pay for ads related to keywords by which you already ranked in Google top10 – I encounter things like that occasionally…

What should I do to escape from Google penalty?

It depends on particular penalty. In fact, those penalties like Penguin or Panda are history now. What can affect your website ranking is modification of Google algorithm known as Core Updates. FE International’s Website Penalty Indicator features 12 such updates (9 of them secondary). As a rule, Google provides us with advice on what to do if your website is affected by an update.

Does website speed and mobile friendliness really matter for Google ranking?

The answer is POSITIVE. Though you don’t need to achieve 100% speed according to PageSpeed Insights – just measure ranked competitors’ speed and make yours look the similar. That’s quite enough!

Why organic traffic is the best?

According to Google Analytics, there are 4 types of traffic – direct, referral, search & campaign (paid). The facts prove the most involved and motivated visitors originate in search/organic traffic – mostly because their intent meets the perfect suggestion at SERP. Anyway even social media traffic may bring the great results if you manage to offer the product/solution so close to user intent as Google use to.

Should I have Google Analytics counter on my website to get ranked?Should I have Google Analytics (GA) counter on my website to get ranked?

Apparently, GA does not influence directly on website ranking. But it is a powerful tool providing a deep insider’s data on your website performance. And it would turn a smart website owner into a Sheikh of Araby if one manage to use this tool appropriately.