What makes a website quality

Recently a friend of mine, a seasoned web programmer, shares his criteria to the quality website. Here are they listed.

  • speed of loading
  • mobile friendliness
  • unique metas and H tags for each page
  • correct schema data
  • favicons for different gadgets
  • optimized images
  • internal linking
  • robots txt + sitemap xml
  • google analytics counter (or/and yandex metrika)
  • retargeting pixels for FB and VK (VKontakte)

The half of listed points are related to Technical audit, some to SEO optimization (unique metas and H tags, internal linking). I would emphasize SEO-related points make sense only in regard of the target keywords. Thus one should publish a website prior to collecting the target keywords with traffic stats and map them against the website structure.